See a story coming before it lands.
Communications teams need to know when coverage of a company, executive or issue starts building, how it's being framed and where it's spreading.
Sitch tracks mentions across 100+ publishers and market-moving X accounts, groups them into developing stories, and shows momentum, sentiment and locations as they change.
The hard part today
- Mentions are scattered across publishers and social posts
- It's hard to tell when a story is starting to accelerate
- Sentiment and framing shift quickly
- Monitoring for several clients multiplies the noise
With Sitch
- Mention alerts
- Story momentum
- Sentiment tracking
- Client dashboards
What you can build
Built around your workflow.
- Mention alerts
- New coverage of a company, person or topic, by email, chat or webhook
- Story momentum
- Grouped stories with volume over time and change versus the prior day
- Sentiment tracking
- Positive, neutral and negative coverage over time for each client or issue
- Client dashboards
- Separate views per client, combining their coverage and the wider story
Example records
The data behind it.
Real records from the feed. Links open the original source.
- NewsCNBC's The China Connection newsletter: Starbucks enters Xinjiang in calculated geopolitical riskCNBC$SBUXneutralgeopoliticscorporate
- XProperty buyers are demanding sellers renegotiate terms because of higher mortgage rates, signaling broader market distress.@wsjnegativemacroeconomy
- NewsFirst Release Of USAF’s New HACM Hypersonic Cruise Missile Has Happened Over Australian RangeThe War Zone$RTX$NOCnegativegeopoliticscorporate
- XJUST IN: Peter Schiff warns US housing market is "dying," predicts home price collapse and massive job losses@kalshinegativemacroeconomy
- NewsAsia Stocks Set to Rise After Tech Rally, Oil Dips: Markets WrapBloomberg$NVDA$MSFT$OPENAI$HNHAFneutralmarketstechnology
Data used
Built on these sources.
Delivered as: Real-time stream · REST API with backfill · Webhooks · Your database or warehouse · Slack, Teams or Discord alerts · Scheduled CSV/JSON exports · MCP for AI assistants · Custom dashboards
FAQ
PR & communications, answered.
Can we monitor several clients separately?
Yes. Each client can have its own filters, alerts and dashboard.
Do you cover social media?
We cover a curated set of market-moving X accounts and can add accounts you need.
Can we see where a story is spreading?
Yes. Records are geotagged where places are mentioned, so you can see coverage by country and region.
Keep exploring
More ways to use Sitch.
Talk to us
Tell us what you're watching.
Every plan is scoped to your sources, filters and delivery, so there's no one-size price list. Send us a note and we'll come back with a sample of your feed.
- 01Tell us what you needSources, companies, topics and regions, and where the data should go.
- 02We scope it with youFields, filters and delivery, plus a sample of your feed.
- 03You go liveAPI keys, a feed into your systems or a custom dashboard.